The Essentials of Business Start-up The Essentials of Business Start-up is a book to be published by SoCalBizOps, written by Tony Smith. This will provide both income as well as a steady stream of marketing and advertising for the business. People can purchase a PDF-copy online or order a hard copy through the shopping cart. It will be published in November, 2008. The 300-page paperback book (the "manual") is a crucial part of the marketing plan. It will be handed out at Smith's speaking engagements, be given as gifts to potential clients by the marketing team and it will be mailed to potential clients through the telemarketing plan. In addition, it will be sold through book stores, affiliates sales groups and on the Internet for $24.99.